SYLLABUS ENGLISH

PURPOSE OF MARKETING 2011 - I

National University of San Marcos

(University of Peru, dean of America)

UNMSM

FACULTY OF ENGINEERING AND COMPUTER SYSTEMS
Professional Academic School of Systems Engineering

SYLLABUS (click by download)

GENERAL SPECIFICATIONS
    Subject: Marketing
    Code: 209004
    Condition: Required
    Duration: 17 weeks
    Prerequisite: 206005
    Weekly hours: Theory - 3 hours
    Credits: 3 marketing hugo vega
    Semester: 2011-I marketing hugo vega huerta
    Teachers: Hugo Vega Huerta (Coordinator)
                    Norberto Antonio Osorio Beltrán
SUMMARY
   The course explains the theoretical principles, techniques and management tools suitable for analyzing the supply and market demand

GENERAL PURPOSE
   Preparing the student to make use of marketing strategies and have a view of the market
from the perspective of leadership and competitiveness.

SPECIFIC OBJECTIVES
   Upon completion, students will be able to:
   1. Understand that this is the Marketing and utility
   2. Apply the appropriate rate for each company Marketing
   3. Design and develop new products.
   4. Conduct analysis of market needs marketing hugo vega huerta
marketing hugo vega

Week
Topics
Works
1 Introduction to Marketing
  • Concepts, Historical Background, Evolution.
  • Future Vision Marketing.
2 Marketing Systems Approach.
  • Marketing Objects (Enterprise, Product, Market, Customer).
  • Object Attributes Marketing (Quality, Price, Packaging, Brand).
  • Interrelationship and dependence among the objects of Marketing.
3 Marketing Mix (Summary).
  • 1P + The 4 Ps of Marketing (Product, Price, Place, Promotion, People).

4
  • Enterprise, Business Rates, Life Cycle, ergodic, Innovation, Competitiveness.
  • The Market, Buyers, Sellers.
  • Geographic Division. International market.
  • Supply and Demand.

PRODUCT SOAP

primer informe
REPORT NRO 1
5
  • The Marketing Information System, Evaluation of Information Needs.
  • Development and Distribution of Information.
PRODUCT SOAP
TRABAJO FINAL
FINAL REPORT
6 Segmentation and Positioning.
  • Selection of Market Segmentation, Target Market, Positioning, Differentiation.

PRODUCT SOAP

comercial

COMMERCIAL PRODUCT
7 The Global Market and Electronic Commerce
  • Global Marketing, Internationalization. International Trade.
  • Electronic Commerce

8 Midterm Exam.

parcial
9 The Product
  • Product Definition, Product Needs, Product Lines, Product Life Cycle.

10 Distribution Channels
  • Definition of Distribution Channels, Selecting a Distribution Channel, Intermediaries.

11 The Price Policy
  • Defining Pricing Policy, Methods for Pricing, Price Adjustment.

BOOK SUMMARY

CAP 1-7    CAP 8-15
12 Quality Product
  • Definition of Product Quality. Quality regardless of price. Leading Technology and Quality

13 The Promotion

  • Definition of Promotion. Promotion Plan, Advertising, Sales and After Sales.

MATUCANA


video matucana
VIDEO MATUCANA
14  The Services
  • Definition of Services. Importance of services in the modern economy. Classes of Services.

MATUCANA


FODA MATUCANA
FODA MATUCANA
15 Strategic Alliances in the global market
  • Definition of Strategic Alliances Success Factors for Strategic Alliances, International artnerships.

16 Final Exam.
17 Review of Substitution.

METHODOLOGY
The theoretical concepts will be taught by the teacher, together with the material reading on the scope of case studies and demonstration, they will be reading compulsory for students and will then be debated and discussed in class.
They will encourage the active participation of students by working groups perform field work for purposes of direct links with enterprises our environment.

EVALUATION SYSTEM
Final Average (PF) is determined as follows
PF = 0.3 * PD + 0.3 + 0.4 * EF * TE
Where:
• EP: Partial Review
• EF: Final Exam
• TE: Jobs & Exhibitions
The student may replace the exam partial or final if unable to provide any of these tests.
Only the student will be evaluated with 70% or more of assistance.

REFERENCES
• Philip Kotler, "Marketing Basics"
• Pedro Barrientos, "The Marketing Plan"
• David Mayorga, "Strategic Marketing in the Peruvian Company"
• Hugo Vega, "Strategic Alliances in a Globalized Market"